EOFY 2026: Write Off Your Ice Bath or Sauna Before June 30
The Australian financial year closes June 30. For sole traders, contractors, and small business owners who use cold therapy or heat therapy in their work, that date matters - and the window to act is now.
Here's the short version: use code COLD300 at checkout for $300 off any order over $1,200, and if your business qualifies for the ATO's instant asset write-off, your effective cost drops substantially below the sticker price. We'll walk through exactly how it works below.
What the ATO's Instant Asset Write-Off Actually Means for You
The instant asset write-off allows eligible small businesses to deduct the full cost of a qualifying asset in the same income year it's purchased - rather than depreciating it over several years. For the 2025–26 financial year, businesses with an aggregated annual turnover under $10 million may be eligible.
What this means in practice: if you spend $5,800 on a Centurion ice bath before June 30 and your business qualifies, you can potentially deduct the full $5,800 from your taxable income this financial year. At a 30% marginal tax rate, that's a $1,740 reduction in your tax liability. At 25%, it's $1,450.
Stack COLD300 on top - $300 off at checkout - and the effective cost of a Centurion for an eligible business looks like this:
EOFY CALCULATOR
Your effective cost after COLD300 + tax deduction
Indicative only. Assumes full instant asset write-off eligibility and COLD300 applied. Confirm deductibility with your registered tax agent before claiming.
Who Can Claim Cold Therapy and Sauna Equipment
The equipment must be used for income-producing activity. The following professionals regularly have a clear, defensible connection between recovery equipment and their business income:
Personal trainers and strength coaches — client recovery sessions, athlete programming, PT studio equipment
Physiotherapists and osteopaths — cold water immersion as a clinical modality, post-surgical recovery protocols
Sports coaches and performance directors — team recovery infrastructure, athlete conditioning
Health and wellness consultants — client experience, protocol demonstration, biohacking practitioners
Occupational therapists — pain management, sensory regulation protocols
Corporate wellness providers — employer wellbeing programmes, on-site recovery facilities
Gym and studio owners — commercial recovery offering, member retention, premium tier services
Sole traders who use recovery equipment in their professional practice — the connection between the equipment and your income-producing activity needs to be real and documented
If you're uncertain whether your circumstances qualify, that's a conversation for your registered tax agent — not something to assume either way. What we can say is that the ATO treats cold therapy equipment the same way it treats other depreciating assets: if it's genuinely used to generate income, it belongs in your depreciation schedule.
Products + COLD300 — What's Available Before June 30
All products below qualify for COLD300 ($300 off orders over $1,200). Effective cost estimates below use a 30% marginal rate for illustration only.
Centurion Stainless Steel Ice Bath — From $5,800
Our flagship. 316 marine-grade stainless, double-walled shell, Wi-Fi chiller, 3°C–42°C. Built for daily professional use — clinic, studio, or serious home athlete. With COLD300: from $5,500. Estimated effective cost at 30% tax rate: ~$3,850.
The Roman Ice Bath — From $4,800
Handcrafted red cedar exterior, stainless interior, 530L. The right choice for practitioners who want a permanent installation that serves as both a clinical tool and a statement piece. With COLD300: from $4,500. Estimated effective cost at 30%: ~$3,150.
Legion Traditional Sauna — Explore Pricing
Premium Finnish sauna. Japanese cedar, Harvia stone heater, stadium seating. Heat therapy is increasingly recognised as a legitimate clinical modality — relevant for health practitioners, sports performance, and corporate wellness applications. COLD300 applies. Contact us for pricing.
How to Use COLD300
Choose your product and add to cart
At checkout, enter COLD300 in the discount field
$300 is applied automatically to orders over $1,200
Complete purchase before June 30, 2026
No exclusions on the products listed above. No minimum spend beyond $1,200.
Order Timing — What You Need to Know
To claim the deduction in the 2025–26 financial year, the ATO requires the asset to be first used or installed ready for use before June 30. That means placing your order with enough lead time for delivery and setup.
We ship across Australia. For metro areas, most orders arrive within 8 weeks for our larger models like Roman and Centurion, and our Legion sauna, and 5 business days for Easy Plunge. For regional or remote addresses, allow additional time. If you're cutting it close, contact us at hello@myritual.com.au and we'll advise on whether your order can arrive in time.
Don't wait until June 29. Orders placed in the final days of June may not arrive before the year closes.
Why This Window Is Different
Most EOFY sales are manufactured urgency — arbitrary discounts dressed up as deadlines. This one is a genuine confluence of two real events: a government tax deadline that doesn't move, and a discount code that expires with it.
For an eligible business owner, the decision framework is simple: buying the same equipment in July means paying full price and waiting until June 30, 2027 to capture the deduction. The gap between acting now and acting in a month is real and measurable — not a marketing construct.
If you've been considering a Centurion, a Roman, or a Legion Sauna, this is the most financially rational window in the calendar year to do it.
Frequently Asked Questions
Is an ice bath tax deductible in Australia?
Yes, for eligible sole traders and small businesses that use cold therapy equipment in their professional practice. Under the ATO's instant asset write-off provisions, qualifying businesses can claim the full cost of depreciating assets used for business purposes — including ice baths used in personal training, physiotherapy, sports coaching, or health consulting. Always confirm your eligibility with a registered tax agent.
Can I claim a sauna as a business expense in Australia?
Yes, if the sauna is used for income-producing activity. Health practitioners, wellness coaches, corporate wellness providers, and fitness professionals who use sauna therapy as part of their services can potentially claim a traditional sauna as a depreciating business asset under the ATO instant asset write-off scheme. Consult your accountant to confirm your specific eligibility.
When does EOFY end in Australia?
The Australian financial year ends on June 30, 2026. To claim a deduction in the 2025–26 tax year, your equipment must be purchased and first used or installed ready for use before that date. Orders placed close to June 30 should account for delivery time.
What is the instant asset write-off threshold for 2026?
For the 2025–26 financial year, the instant asset write-off allows eligible small businesses (aggregated annual turnover under $10 million) to immediately deduct the full cost of depreciating assets used for business purposes. The asset must be first used or installed ready for use in the income year the deduction is claimed. Confirm current thresholds with the ATO or your registered tax agent as they are subject to legislative change.
How much does an ice bath actually cost after tax deduction?
At a 30% marginal tax rate, a $5,800 Centurion costs an eligible business approximately $4,060 after the deduction — and $3,850 when COLD300 is also applied at checkout. At 25%, the effective cost is approximately $4,125 after both the discount and deduction. These are indicative figures only; actual benefit depends on your tax rate, structure, and circumstances. Speak to your accountant.
Can I use COLD300 on any Ritual Recovery product?
Yes. COLD300 applies to any order over $1,200 sitewide — including the Centurion, The Roman, The Stoic, and the Legion Traditional Sauna. Enter COLD300 at checkout and $300 is deducted automatically. The code is valid until June 30, 2026.
